Mineral water is by far the most purchased and consumed beverage in Germany. Around 86 percent of the population bought it in 2023. Germans are known for their preference of fizzy drinking water. Other top three beverages in this ranking included fruit juices, drinks and nectars, as well as caffeinated coffee.
A multi-billion-euro industry
The beverage industry as such includes the manufacture of various alcoholic drinks, as well as non-alcoholic ones and mineral water. Generating around 21.2 billion euros worth of total revenue in 2021, the industry employed close to 61.5 thousand people in the same year. Earnings are expected to grow in the next years. Forecasts predict that beverage manufacturing will bring in as much as 33.53 billion U.S. dollars worth of revenue in 2022.
What about beer?
While Germany is widely known both for its long-standing beer production industry, as well as seemingly active consumption habits, beer is not in the top three of the most bought beverages. Pils and export beer are overtaken by Cola drinks, caffeinated coffee and fruit juices. Beer consumption per capita has been dropping significantly compared to the 1970s and 1980s.
Ranking of the most purchased and consumed beverages in Germany from 2021 to 2023
Characteristic
2021
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Sample information:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.
Total sample information:
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
More information on the methodology can be found here.
For this question, multiple answers were possible. For this reason, the sum of percentages exceeds 100% This question was asked in the survey in the following wording: "Various drinks are written down here. Which of them did you personally consume or purchase in the last 14 days?"
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IfD Allensbach. (June 19, 2023). Ranking of the most purchased and consumed beverages in Germany from 2021 to 2023 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/575059/alcoholic-non-alcoholic-beverage-consumption-germany/
IfD Allensbach. "Ranking of the most purchased and consumed beverages in Germany from 2021 to 2023." Chart. June 19, 2023. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/575059/alcoholic-non-alcoholic-beverage-consumption-germany/
IfD Allensbach. (2023). Ranking of the most purchased and consumed beverages in Germany from 2021 to 2023. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/575059/alcoholic-non-alcoholic-beverage-consumption-germany/
IfD Allensbach. "Ranking of The Most Purchased and Consumed Beverages in Germany from 2021 to 2023." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/575059/alcoholic-non-alcoholic-beverage-consumption-germany/
IfD Allensbach, Ranking of the most purchased and consumed beverages in Germany from 2021 to 2023 Statista, https://www.statista.com/statistics/575059/alcoholic-non-alcoholic-beverage-consumption-germany/ (last visited July 20, 2024)
Ranking of the most purchased and consumed beverages in Germany from 2021 to 2023 [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/575059/alcoholic-non-alcoholic-beverage-consumption-germany/